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Mind Your P’s & Q’s: A Lesson in Social Media Etiquette

It’s hard to deny that one of the most entertaining things on social media is watching a full-blown Facebook or Twitter rant unfold. Sometimes it’s hard to decide whether to chime in with your own...

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Increase Sales Through Social Media Engagement

Many companies turn to social media in times of low sales, as Social Media Today highlights. However, it’s not an instantaneous process. Social media can increase sales, but it takes a strategy,...

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Social Media Is Everywhere: The Downsides

  People take social media everywhere, including the bathroom. The plus side is this creates a huge audience that can be reached through social media. However, the 24/7, multi-tasking, and...

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Patience Is A Virtue- Especially In Social Media

How fabulous would it be if as soon as your brand joined all the social media platforms, it immediately and magically grew in popularity and success? The reality is social media is slow. As the...

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Smell: The Next Innovation in Advertising

The power of smell may be the next big thing in advertising.  From the original scratch-and-sniff, the cotton candy smelling deluxe edition of Katy Perry’s Teenage Dream album, or the...

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Is Vine Really Effective for my Target Audience?

  Following its January release, we posed the question, is Vine right for your brand. By popular belief, Vine’s increasing acceptance hasn’t caught on with everyone, just yet. But don’t loose faith;...

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Awarding Your Online Community- Simple & Effective

  Social media is present, with no signs of slowing down. Millions of people, right now, are signing into a social platform and we’re identifying ways for you to reach them. In a world of trends,...

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Is Instagram Video a Valuable Marketing Tool?

Popular social media app Instagram has branched out from its photo-only platform and entered into the world of video. What does this mean for your business and how can it be a valuable marketing tool?...

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How Facebook Hashtags Impact Social Media Marketing

Twitter first introduced the use of hashtags to help group together topics and keywords. Instagram, Vine, and other social media apps soon followed suit. Now that Facebook has joined the hashtag...

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How to Get Your Audience’s Attention on Social Media

  Using the “Billboard Strategy” to develop social media content can help catch your target audience’s attention in the brief opportunity given.  Customers’ attention spans are short, and they’re...

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